"A familiar example of losing ourselves in the service of others—this one not unique to Latter-day Saints—is the sacrifice parents make for their children. Mothers suffer pain and loss of personal priorities and comforts to bear and rear each child. Fathers adjust their lives and priorities to support a family. The gap between those who are and those who are not willing to do this is widening in today’s world. One of our family members recently overheard a young couple on an airline flight explaining that they chose to have a dog instead of children. “Dogs are less trouble,” they declared. “Dogs don’t talk back, and we never have to ground them.”
"We rejoice that so many Latter-day Saint couples are among that unselfish group who are willing to surrender their personal priorities and serve the Lord by bearing and rearing the children our Heavenly Father sends to their care. We also rejoice in those who care for disabled family members and aged parents. None of this service asks, what’s in it for me? All of it requires setting aside personal convenience for unselfish service. All of it stands in contrast to the fame, fortune, and other immediate gratification that are the worldly ways of so many in our day."
"The values of the world wrongly teach that “it’s all about me.” That corrupting attitude produces no change and no growth. It is contrary to eternal progress toward the destiny God has identified in His great plan for His children. The plan of the gospel of Jesus Christ lifts us above our selfish desires and teaches us that this life is all about what we can become."
Dallin H. Oaks, “Unselfish Service,” Ensign, May 2009, 93–96